SEASKY CARGO PVT. LTD.
CLIENT
Seasky Cargo Pvt. Ltd.
ROLE
UI/UX Design
Full Stack Development
Email Signature
RESULT
We succeeded to boost their conversion rate to a whooping 4.37%.
Freight and logistics is a vast industry requiring a design that manifests inclusivity.
With over 35 years of expertise, SeaSky tasked us with blending expertise, minimalism, and sophistication into their website design.
The result? A staggering conversion rate boost to 4.37%.
The Challenge
Our challenge was to modernize the client's website while respecting their existing brand.
We deeply studied SeaSky’s core principles and values. From that, we used their seasoned brand elements to inject a modern flair using strategic color, typography, and pattern choices. The client needed the website quickly, prompting us to streamline our design process for speed without sacrificing quality.
Design
Develop
Design Process
Skipping the wireframing and research phases allowed us to leverage existing content and accelerate the redesign.
We focused on refining what was already there, introducing a contemporary feel swiftly and effectively.
Our team addressed each screen individually, with designers and developers working in perfect harmony to meet the tight deadline, ensuring a seamless transition from old to new.
We used Next UI and Tailwind CSS to quickly develop the website rather than making our own design system. We obviously customized the design systems to not make it generic
Color
Seasky Website
Admin Page
We enhanced the website with a robust admin panel, enabling easy content updates and blog management through a user-friendly CMS. The added dashboard provides comprehensive analytics on email campaigns, aiding informed decision-making.
Invoice Generator
For SeaSky Cargo Services, we created an efficient invoice generator, streamlining the billing process. This tool allows for quick invoice dispatch, enhancing the administrative workflow and customer experience.
Invoice Generator
Email Campaign
Our innovative email campaign for SeaSky Cargo Services marked a significant improvement, achieving a 9.3% Click-Through Rate and a 23.25% Reply Rate. These metrics underscore our effective marketing strategies, broadening audience reach and boosting engagement through our customized approach.
"Niyalo delivered exactly what SeaSky needed—swift, expert design that perfectly blends sophistication with our core values. The team was incredibly responsive and professional, making the whole process seamless. We're seeing fantastic results with the new site, and the feedback has been overwhelmingly positive."
Shreyash Sharma, Operations Head